Tjuvholmen

Tjuvholmen is a waterfront district in Oslo, Norway. Originally an industrial and dock area, in 2010 Tjuvholmen was transformed into an urban neighbourhood with a focus on culture, leisure, and premium real estate.

Our task was to develop a brand platform, visual identity and website that resonate with Oslo’s residents and visitors. The rebranding aims to revitalize and diversify the district’s offerings, transforming its image from high-end and closed-off to a vibrant hub where food, art, culture, and commerce intersect year-round.

The new website is vibrant and expressive, using color, graphic elements, and flexible typography to reflect a destination in continuous evolution—one that resonates with new and younger audiences.