Guiding digital solutions

Client: Ways

Company: Ways

Ways develops apps, websites and digital solutions. Their biggest challenges was to be visible and appear as a serious player in the industry. It was also a wish that Ways should be left with an identity that they could see themselves in and feel ownership of.

Ways should be perceived as exciting, credible and creative, with a modern design and clear communication. Ways works to realize the client's project from idea to finished product. To get there, Ways must work with the client to find the best possible solution. Ways acts as a guide and helper. Hence the arrow as an element and symbol that leads the customer and project up and forward. As an employee of Ways, I developed the strategy and concept that led to a visual identity in which Ways could grow.

With the new identity Ways saw a surge in clients and bigger projects.